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Segmentation analysis of financial savings markets through the lens of psycho-demographics
(AOSIS; http://www.aosis.co.za/, 2016)
study seeks to contribute to the discourse of financial savings market segmentation. The study explores different segments of savers on the basis of demographic and psychographic characteristics that are unique to each ...
An exploratory factor analysis of older adults’ resistance to innovation adoption: a case study of University of Botswana
(Macrothink Institute, www.macrothink.org/, 2016-10-01)
This paper analysed the resistance to innovation of a stratified sample of 279 staff members of the University of Botswana with the view to determine those factors that act as roadblocks, institutional barriers and boosters ...