UBRISA

View Item 
  •   Ubrisa Home
  • Faculty of Business
  • Marketing
  • Research articles (Dept of Marketing)
  • View Item
  •   Ubrisa Home
  • Faculty of Business
  • Marketing
  • Research articles (Dept of Marketing)
  • View Item
    • Login
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    An exploratory factor analysis of older adults’ resistance to innovation adoption: a case study of University of Botswana

    Thumbnail
    View/Open
    Ifezue_JMR_2016.pdf (226.8Kb)
    Date
    2016-10-01
    Author
    Ifezue, Alexander Ngozi
    Ama, Njoku Ola
    Moseki, K. K.
    Publisher
    Macrothink Institute, www.macrothink.org/
    Link
    www.macrothink.org/journal/index.php/jmr/article/view/9825
    Type
    Published Article
    Metadata
    Show full item record
    Abstract
    This paper analysed the resistance to innovation of a stratified sample of 279 staff members of the University of Botswana with the view to determine those factors that act as roadblocks, institutional barriers and boosters to innovation use in the university. Using an exploratory factor analysis (EFA) and multivariate binary logistic regression techniques, lack of innovation, perceived risks and institutional environment were identified as roadblocks/barriers to innovation use by the older adults (50 years and over). Access to computer and years of internet experience significantly, positively affected innovation use (p < 0.05, B>0). Training and motivation were also identified as factors that act as boosters to innovation use. The paper recommends for the designing of intensive training programme forthe older adults that is age-specific and which takes into consideration the existing skills in order to motivate them to use the innovations.
    URI
    http://hdl.handle.net/10311/1686
    Collections
    • Research articles (Dept of Marketing) [13]

    DSpace software copyright © 2002-2015  DuraSpace
    Contact Us | Send Feedback
    Theme by 
    @mire NV
     

     

    Browse

    All of UBRISA > Communities & Collections > By Issue Date > Authors > Titles > SubjectsThis Collection > By Issue Date > Authors > Titles > Subjects

    My Account

    > Login > Register

    Statistics

    > Most Popular Items > Statistics by Country > Most Popular Authors