Browsing Research articles (Dept of Marketing) by Subject "resistance"
Now showing items 1-1 of 1
-
An exploratory factor analysis of older adults’ resistance to innovation adoption: a case study of University of Botswana
(Macrothink Institute, www.macrothink.org/, 2016-10-01)This paper analysed the resistance to innovation of a stratified sample of 279 staff members of the University of Botswana with the view to determine those factors that act as roadblocks, institutional barriers and boosters ...