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dc.contributor.authorKaynak, E.
dc.contributor.authorMarandu, E.E.
dc.date.accessioned2011-03-08T07:37:54Z
dc.date.available2011-03-08T07:37:54Z
dc.date.issued2006-11
dc.identifier.citationKaynak, E. & Marandu, E.E. (2006) Tourism market potential analysis in Botswana: A Delphi study, Journal of Travel Research, vol. 45, pp. 227-237en_US
dc.identifier.urihttp://hdl.handle.net/10311/737
dc.description.abstractThis article explores what would be the most probable scenario for the tourism industry in Botswana by the year 2020. A modified Delphi technique was used to generate data from 68 industry experts. The findings show that experts forecast progressively more changes and higher impact as one moves from values, structures, and events. The implication for policy makers and industry operators is that efforts aimed at increasing tourism may prove more fruitful if focused on changing structures and hosting events, rather than changing the values of the people. The study also improves on the understanding of Delphi forecasting behavior. It demonstrates that an expert who is optimistic on one factor—say, values—is likely to perceive the same with regard to other factors such as structure and events.en_US
dc.language.isoenen_US
dc.publisherSAGE http://jtr.sagepub.com/en_US
dc.titleTourism market potential analysis in Botswana: A Delphi studyen_US
dc.typePublished Articleen_US
dc.linkhttp://jtr.sagepub.com/content/45/2/227.full.pdf+htmlen_US


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