Browsing Research articles (Dept of Marketing) by Subject "University of Botswana"

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  • Rebranding an institution of higher education in Botswana 

    Makgosa, Rina; Molefhi, Boikanyo A. (Macrothink Institute; http://www.macrothink.org, 2012)
    The issue of rebranding institutions of higher education has attracted little attention in scholarly publications. However, intense competition in the higher education market has forced institutions to modify elements of ...