Browsing Research articles (Dept of Marketing) by Subject
Now showing items 12-31 of 52
Subject |
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demographic and psychographic characteristics [1] |
demographics [1] |
demographics of income [1] |
Economic environment [1] |
emerging market [1] |
entrepreneur [1] |
entrepreneurship [1] |
exploratory factor analysis [1] |
fashion-hedonistic consciousness [1] |
financial savings [1] |
gender and age [1] |
higher education, [1] |
Innovation [1] |
Joint purchase decisions [1] |
Market segmentation [1] |
Measure equivalence [1] |
Modern retailing [1] |
Motivation (psychology) [1] |
motivators [1] |
Multiple group confirmatory factor analysis [1] |