Browsing Research articles (Dept of Marketing) by Subject
Now showing items 23-42 of 52
Subject |
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higher education, [1] |
Innovation [1] |
Joint purchase decisions [1] |
Market segmentation [1] |
Measure equivalence [1] |
Modern retailing [1] |
Motivation (psychology) [1] |
motivators [1] |
Multiple group confirmatory factor analysis [1] |
old high-income earners [1] |
older adults [1] |
Peer influence [1] |
perceived ease of use [1] |
perceived risk [1] |
perceived usefulness [1] |
perfectionism [1] |
product conspicuousness [1] |
rebranding [1] |
reference group [1] |
resistance [1] |