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Predicting intention and use of social media marketing: application of the unified theory of acceptance and usage of technology framework
(University of Botswana, www.ub.bw, 2019-03)
This study investigates factors predicting intention and usage of social media especially Facebook marketing by Small Micro and Medium Enterprises (SMMEs) in the south East region of Botswana. Based on two research objectives, ...
Dealing with trust and uncertainty avoidance in online transactions: the case of consumers in Botswana
(University of Botswana, www.ub.bw, 2019)
This research sought to find out how consumers in Botswana deal with the issue of trust and the uncertainty avoidance (UA) strategies they engage in when shopping online. Trust and uncertainty avoidance are socially ...
Stakeholders’ perceptions on industrial internship: the case of Botswana Accountancy College’s hospitality management and tourism management programmes
(University of Botswana, www.ub.bw, 2019-12)
Industrial internship is vital for exposing the students to the real-work environment by allowing them an opportunity to learn and gain experience from the industry. This study aimed to evaluate stakeholders’ perceptions ...