Browsing Masters Dissertations (FoB) by Subject "Facebook"
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Predicting intention and use of social media marketing: application of the unified theory of acceptance and usage of technology framework
(University of Botswana, www.ub.bw, 2019-03)This study investigates factors predicting intention and usage of social media especially Facebook marketing by Small Micro and Medium Enterprises (SMMEs) in the south East region of Botswana. Based on two research objectives, ...