Browsing Marketing by Author "Mohube, K."
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Peer influence on young adults’ products purchase decisions
Makgosa, R.; Mohube, K. (Academic Journals, http://www.academicjournals.org/AJBM, 2007)There are some people that an individual keeps in mind when making a purchase. Usually, such people disseminate opinions and other individuals are pressured into following their trend, becoming associated with them and ...