Browsing Marketing by Author "Mburu, Paul T."
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Segmentation analysis of financial savings markets through the lens of psycho-demographics
Matenge, Tendy; Makgosa, Rina; Mburu, Paul T. (AOSIS; http://www.aosis.co.za/, 2016)study seeks to contribute to the discourse of financial savings market segmentation. The study explores different segments of savers on the basis of demographic and psychographic characteristics that are unique to each ...