Browsing by Subject "first impressions"
Now showing items 1-1 of 1
-
First Impressions of Hotel Lobbies as Inferences About Hotels: A Marketing Tool
(University of Botswana; www.ub.bw, 2015-01-22)Hotel guests frequently make purchase decisions on whether to stay at a hotel or not based upon pictures on websites and hotel brochures. Hence, pictures of the interior space have become important marketing tools. The ...