Browsing by Subject "Facebook"
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Predicting intention and use of social media marketing: application of the unified theory of acceptance and usage of technology framework
(University of Botswana, www.ub.bw, 2019-03)This study investigates factors predicting intention and usage of social media especially Facebook marketing by Small Micro and Medium Enterprises (SMMEs) in the south East region of Botswana. Based on two research objectives, ... -
Using Facebook to teach Communication and Academic Literacy Skills: perceptions of University students in Botswana
(Academic Conferences and Publishing international Limited; www.academic-conferences.org, 2013-06-27)Social media such as Facebook and twitter are now widely used by students to communicate with friends across the world. These social networking technologies have now infiltrated into education. However, there are different ...